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Chris Makin: Sales manager, HAD Print, Shaw Lodge Mill, Halifax.

Instagram: @yorkshireprinter Facebook: HAD-Print

HAD Print is a small artisan digital print house, specializing in marketing print and high pagination print. Describing themselves as the antidote to online printing through personal engagement with the customer. From idea, design to print, Chris Makin, sales manager with a wealth of experience in the printing industry sat down with me to talk me through what HAD print has to offer.

Chris, tell me about your role at HAD Print and how you got into the industry.

I started in the print industry in the early 90s, right after leaving school. Back then, university wasn’t common, so most of us went straight into work. Leeds, West Yorkshire, had several large printing firms, and friends in the industry recommended it for the good pay and job security. I worked on the press until 2014, for about 20 years, before being made redundant as the industry shrank. I then transitioned to a print management role, handling print requirements for big organisations like Transport for London for seven years. After some other roles, I joined HAD Print, a small but ambitious company. I’ve been here for just over a year, enjoying my work as Sales Manager, where I handle new business, account and project management, and some marketing. The variety in my role is one of the best parts.

In your world of commercial printing, what other services do you offer to people and businesses?

We focus on three core areas: sheet-fed commercial printing for items like books, flyers, and posters; large format and signage printing, including vinyl, stickers, and labels; and garment printing and embroidery. We also offer design services, with our studio bringing clients’ ideas to life. We specialise in short-run print work and have unique finishing equipment that allows us to handle everything in-house, keeping costs down.

What significant changes have you both seen in the industry and how have you adapted to these?

The industry has become more cut-throat, with many established companies closing down. To stay competitive, we focus on cost efficiency and blending digital and print solutions, like using QR codes. Our strong customer service, backed by over 70 years of combined experience, sets us apart from faceless online transactions. This expertise gives us a fighting chance to thrive.

Shaw Lodge Mills, where you reside, is steeped in history from the textile industry that the area was renowned for in the 17th/18th century. What is it like having your business in a building so recognisable in the north of the industrial revolution?

Shaw Lodge Mill, established in 1850, is rich in history. Halifax, with landmarks like Dean Clough and Hebden bridge, is becoming more recognised, partly due to TV series like “Gentleman Jack.” Working here feels like being part of history, especially with its past connection to the London Underground, which I also worked with. The mill has been repurposed but retains its historical charm, housing diverse businesses like nurseries, sports facilities, and artisans. It’s a superb location with a lot of potential, similar to Dean Clough and Hebden Bridge.

You did a cracking job printing and designing my book ‘The Yorkshire Postie’ and you have a host of other local authors you have published books for. Is this something you’re both quite passionate about?

Absolutely. Each book tells a story, whether it’s local author Christopher Goddard’s walking guides or children’s books with touching backstories like Molly McLain’s. We also helped an 89-year-old woman publish her late husband’s historical photos. Projects range from local sports to renowned venues like Headingley Stadium. The Yorkshire Postie book was a particularly rewarding project, showcasing the local community through a postie’s eyes and supporting charity. We excel at bringing diverse stories to life, no matter the size or format.

What quality control takes place to ensure you deliver the best finished article and how have the latest technological advancements helped you to achieve this?

We balance using well-maintained older machinery with the latest technology, like Canon digital presses. Our niche focus and end-to-end solutions, from design to finish, ensure high standards. With extensive experience from projects like the iconic London Underground map, we maintain quality above industry standards. Our consultancy and commitment to timely delivery provide reassurance to our clients.

What projects have you delivered that stand out to you the most and that have meant the most to you?

Notable projects include the Anne Lister festival merchandise and branding for Culturedale at The Piece Hall. We’ve also done charity work, like a book for a young man’s mail delivery photos, as featured in The Yorkshire Postie, and training manuals for kids’ sports. Working with local organisations like Kirkwood Hospice and Happy Days in Halifax adds a personal touch and community connection to our work.

I see you have been to a number of events locally advertising businesses as well as your own via your printing services. Is championing local business something that means a lot to you both and are there any other events down the line?

Yes, championing local businesses is vital to us. We support and collaborate with local enterprises like Lucy’s Little Bakehouse, combining traditional and social media marketing. We aim to deliver locally, reducing the need for long-distance couriers, and fostering stronger community ties. We’re also tapping more into social media to reach local businesses.

Where do you see the future of printing going? And do you have any exciting projects to tell us about in the near future?

The future of printing lies in balancing price, customer service, and adapting to digital trends. Despite changes, print remains sustainable and tangible compared to digital-only solutions. We focus on providing what clients want, blending digital with print, and ensuring adaptability. Exciting projects include football journals for kids and ongoing collaborations with local charities and businesses.

So Chris, what makes you proud to be from Yorkshire?

Yorkshire’s size, diversity, and honest, straightforward people make me proud. It’s a place with a rich history, and I can trace my family back 500-600 years here. Despite stereotypes, Yorkshire has a lot to offer, and knowing where you come from and where you’re going is a great feeling. There’s no better place on the planet.

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